DMS
Inventory, units, parts, service, deals. Real-time across every rooftop.
- Unit + VIN/serial tracking
- Floor-plan financing
- OEM feed ingestion
- Multi-rooftop roll-up
The dealership OS built on solid ground.
Every system your dealership runs on, unified into one platform. DMS, CRM, F&I, payments, accounting, payroll, service, marketing, and AI — under one login, for one price.
BUILT BY DEALERS·LAUNCHING WITH TRAILER DEALERS·POWERSPORTS + AUTO NEXT
THE WHOLE OPERATION
One platform. Every part of the business.
Stop paying for ten systems that don't talk to each other. Firststone replaces them all.
Without Firststone
DMS
CRM
Website builder
Clover
QuickBooks
Gusto
DocuSign
Mailchimp
Google Sheets
4 spreadsheets
Phone tag
With Firststone
firststone
One platform. One login. One price.
THE PLATFORM
Ten modules. One source of truth.
CRM
Every lead, every conversation, every follow-up. Nothing falls through.
- Lead capture from website + 3rd parties
- Unified inbox (email + SMS + calls)
- Automated follow-up sequences
- Source attribution
Storefront
Your inventory, automatically live on a fast, SEO-ready website.
- Auto-synced inventory pages
- Lead capture forms
- Financing pre-qual
- GBP + marketplace sync
Deal Desk + F&I
Build deals, sell F&I products, e-sign in one flow.
- Deal jacket workflow
- F&I menu with markup controls
- E-signature built in
- Title + registration tracking
Payments
Take payments anywhere — in-person, online, by text.
- Clover card-present integration
- Click-to-pay links via SMS / email
- ACH + wire for big-ticket deals
- Auto-reconcile to accounting
Accounting
Books that close themselves. QuickBooks sync built in.
- Two-way QuickBooks Online sync
- Daily DOC reporting
- Floor-plan reconciliation
- Commission accruals
Service + Parts
Service tickets, tech time, parts inventory — connected.
- Service ticket workflow
- Tech time + flat-rate tracking
- Parts inventory with reorder points
- Customer status portal
Payroll + HR
Pay your team, including commission, without a second platform.
- Native payroll runs (W-2 + 1099)
- Commission engine
- Time clock + scheduling
- PTO management
Reports + Analytics
The numbers you actually need, the way you want to see them.
- Role-based dashboards
- Custom report builder
- Scheduled email reports
- Multi-rooftop benchmarking
AI Assistant
Ask your dealership anything. It already knows.
- Natural-language data queries
- Lead reply drafting in your voice
- Voice-to-CRM notes
- Anomaly + forecast alerts
INTELLIGENCE BUILT IN
AI that knows your dealership — not a chatbot bolted on.
Firststone's AI is trained on your inventory, your customers, your deals, and your books. It answers questions, drafts replies, and flags problems before you find them.
Ask anything
Type a question. Get an answer.
Which trailers have been on the Hattiesburg lot more than 60 days?
5 units. Total floor-plan cost YTD: $4,280. Want me to draft a markdown promo?
Draft replies for you
Web leads get a personalized reply in seconds — in your dealership's voice, with the right unit details pulled in automatically.
Flag what matters
AI watches your numbers and tells you when something's off. Margin dip on used inventory. F&I product attach rate down at one store. Missed follow-ups on hot leads.
THE ROADMAP
Done right, in order. Built one vertical at a time.
We're rolling out Firststone with one design partner per vertical. Each gets a tailored platform, deeply tested with real dealers, before we open it up.
ACTIVE
In Development
Trailers
Building now with a private design partner network across 7 rooftops in MS, KY, TN, PA, FL, TX, MO. Targeting Q3 launch.
- VIN + GVWR + axle config tracking
- Hitch type + title status
- Trailer-specific OEM feeds
NEXT
Q4 Pilot
Auto
Pilot launching with a Poplar Bluff design-partner dealer. Full DMS, F&I, compliance.
- Full F&I menu + compliance
- State title + registration
- DMV integration
QUEUED
2027
Powersports
Local design-partner powersports dealer joining for the pilot. ATV, UTV, motorcycle, jet ski.
- VIN + odometer tracking
- OEM floor plan
- DMV titling
QUEUED
2027
Outdoor Power
Mowers, chainsaws, generators. Serial numbers, engine hours, warranty registration.
- Serial + engine hour tracking
- Warranty claim submission
- Parts lookup by model
ON THE LOT
See your whole dealership at a glance.
Every rooftop, every unit, every deal — rolled into one live view. No more stitching reports across five different tools at the end of the night.
- Real-time inventory and aging across all locations
- Pipeline and closed deals in one feed
- Service and parts activity as it happens
Dealership Group — All Rooftops
Units in Stock
1,247
Active Deals
38 ↑ 12%
Avg Days on Lot
42
F&I per Deal
$1,247
ActivityLast 7 days
Recent Activity
- New lead: Mike Patterson — Trailer
- Deal closed: 2024 Polaris RZR — $24,890
- Service ticket: STIHL MS 271 — Hattiesburg
WORKS WITH WHAT YOU ALREADY USE
Native integrations, not duct tape.
Clover
QuickBooks
Stripe
Plaid
Gusto
DocuSign
Twilio
OpenAI
Google Business Profile
Facebook Marketplace
KBB
NADA
10MODULES IN ONE PLATFORM
1 dayTO ONBOARD A NEW ROOFTOP
4VERTICALS ON THE ROADMAP
$0INTEGRATION FEES
"We're building Firststone because we got tired of paying ten different vendors for software that still didn't talk to each other. Every dealer I know has the same problem. So we're fixing it."
Ben Clark · Founder, Firststone · Multi-rooftop dealer across 4 states
STRAIGHT PRICING
Transparent pricing. No enterprise runaround.
Starter
$399/mo per rooftop
Single location. Everything you need to run the dealership.
- ✓DMS + CRM + Storefront
- ✓Payments + Click-to-pay
- ✓QuickBooks sync
- ✓Email support
Growth
$649/mo per rooftop
Multi-location. Full deal flow + F&I.
- ✓Everything in Starter
- ✓Deal Desk + F&I
- ✓Service + Parts
- ✓Payroll
- ✓AI Assistant
- ✓Priority support
Scale
Custom
5+ rooftops. White-glove onboarding + SLAs.
- ✓Everything in Growth
- ✓Custom reports + benchmarking
- ✓Dedicated success manager
- ✓SLA-backed uptime
- ✓API + webhooks access
All plans include unlimited users, every integration, and every future feature. No upsells.
Building what's next.
Tell us about your dealership and we'll be in touch within 24 hours.