Beta · built by dealers, for dealers
Firststone CRM
Every lead, every conversation, every follow-up — in one inbox your team will actually use. No more chasing leads across Facebook DMs, web forms, phone notes, and three different spreadsheets.
FIRSTSTONE / CRM
Beta — in production with design partners
What CRM does.
We've been running this CRM in production at multi-rooftop dealerships for two years. Firststone CRM is the productized version — battle-tested, scaled, and integrated with every other Firststone module.
Unified conversation inbox
Facebook, Instagram, SMS, email, and web-form leads land in one inbox. Threaded by customer, not by channel. Assign, snooze, and resolve without leaving the screen.
Auto-routing & assignment
Round-robin by location, vertical, or rep. Out-of-hours catch and re-route. SLA timers that actually fire. No more leads dying in someone's inbox over the weekend.
Follow-up automation
Drip sequences that pause when a customer replies. Touch-counters per rep, per lead source. Birthday, service-due, and trade-cycle reminders fired automatically.
AI reply drafting
AI drafts the first response in your voice, using your inventory, your pricing, your past customer notes. Reps approve and send — instead of writing from scratch every time.
Lead scoring & deduping
Auto-merge duplicate customers across channels. Score by intent, recency, and inventory match. Surface the 20 leads your team should call today.
Source ROI tracking
Every lead tagged by source, campaign, and rep. Know which Facebook ad set or Google campaign actually closes deals — not just clicks.
Lead in. Customer out. No leaks.
Get your team on a CRM they'll actually open every morning.